Facing Forward Now Jewelry

First of all, Nike knew that with the wear and tear of the foot, a good cushioning system was needed. Since skateboarding shoes need to have a low center of gravity, the Nike Dunks SBs had Zoom Air insoles. Next, the Nike Dunk SBs had extra padding added to the area around the ankle and to the tongue. The extra padding to the tongue did provide some extra cushioning between the top of the foot and the board, but it was more for cosmetic appearance than anything. Lastly, Nike beefed up the quality of the materials on the Nike Skateboarding Dunks. With double and triple stitching being the standard in the skateboarding shoe industry, Nike made the Dunks SBs much stronger than tradional dunks.

In 2002, Nike created a Dunk specifically for skateboarders, known as the Nike Dunk SB. It features an extra-padded "puffy tongue" (common among skateboarding sneakers) and Nike's patented Zoom Air insole. Since then, the SB Dunk has become a popular icon for enthusiastic sneaker-collectors, and has hit the streetwear fashion scene. Nike currently collaborates with many designers to create special edition and collectible Dunks. The popularitiy of these dunks has grown so wide that it has prompted Nike to create many other kinds of shoes specifically for skateboarding such Paul Rodriguez's, Tre's, Blazer's, and Team Editions to name a few. These shoes mimic the colorways and limited quantities of that of Nike Dunk Sb's, which increases their value and appeal.